Speeding is still an ongoing problem in the UK and across the world and the resulting road traffic accidents cause untold suffering.
Breaking the speed limit or travelling too fast for conditions was recorded (by police at crash scenes) as a contributory factor in 23% of fatal crashes in 2015.
Drivers with one speeding violation annually are twice as likely to crash as those with none. And a recent Brake survey found that four in ten (40%) UK drivers admitted they sometimes drive at 30mph in 20mph zones.
It’s for these reasons that speed will be at the heart of Road Safety Week 2017, which will take place 20-26 November 2017 and is coordinated by Brake, the road safety charity, and supported by Aviva. The charity is also supporting the United Nations Global Road Safety Week (8-14 May) which focuses on ways to manage speed and prioritise road safety worldwide.
“It’s all too easy for motorists to get into bad habits: everything from checking their mobile phone while driving, to travelling above the speed limit,” said Tom Daniell, digital marketing director for Aviva.” But the outcomes of these actions can be catastrophic. Just one collision caused by speeding is one too many, so this year we’ll be encouraging as many people as possible to get behind the campaign.”
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